Organization Overview
Many organizations are doing meaningful work but struggle to communicate it clearly, reach the right audiences, or turn marketing activity into measurable results. Guidepost helps organizations find a clearer path forward by connecting story, strategy, and systems.
Founded by marketing and communications leader Russ Pecoraro, Guidepost brings more than 20 years of experience growing mission-driven organizations, building brands, engaging communities, and developing marketing strategies that drive revenue, participation, and impact.
Services include marketing strategy and planning, story and messaging development, audience growth and campaign strategy, content and marketing systems, fractional marketing leadership, and customized trainings and workshops.
Guidepost is particularly well suited for small and midsize nonprofits that need senior-level marketing expertise but may not need, or be ready for, a full-time marketing executive.
Our goal is simple: clarify where you’re going, build a practical path to get there, and create marketing systems your organization can actually sustain.
Turn Your Story Into Momentum.