2Ls Marketing

I serve as a Fractional Chief Marketing Officer for mission-driven organizations and growing businesses that need strategic marketing leadership — without the cost or commitment of a full-time executive hire.

With 20+ years of experience leading marketing strategy across nonprofits, health and wellness, and professional services, I work embedded inside organizations as their senior marketing leader: setting strategy, guiding communications teams, and making sure every marketing decision connects back to the mission and the metrics that matter.

My approach is built around a methodology called Strategy First — the belief that clarity, direction, and a solid foundation have to come before any campaign, platform, or hire. It's what I bring into every engagement, and it's what makes the difference between marketing that feels busy and marketing that actually works.

I've had the privilege of supporting several Montana nonprofits in their marketing and communications work, and I serve as Board Chair of Girls on the Run Western Montana. I understand the unique challenges nonprofit organizations face — limited capacity, board accountability, donor relationships, and the need to communicate impact clearly and consistently — and I bring that understanding into every engagement.

I'm based in Whitefish and work with organizations throughout Montana and nationally.

Areas of focus: Marketing strategy & leadership · Communications planning · Brand & messaging · Team development · Donor and community engagement marketing · Strategic planning