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SetPoint Public Relations

406.461.5782

Organization Overview

SetPoint Public Relations and Marketing is a small Montana-based, sister-owned firm specializing in supporting nonprofits. Tara is a public relations leader who can span advocacy and crisis, and Tia is a marketing expert who can build brands and deliver ROI. Both are dedicated to making a difference in the communities and states they serve. Offering more than advice, always ready to step in and get to work. Two sisters pairing up to help organizations do good, even better.
Tara Jensen
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Tara Jensen Director of Communications
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SetPoint brings strategy, planning, and expertise to organizations, enhancing visibility, targeting specific audiences, and preparing them for long-term success. SetPoint stands apart due to the strong personal relationships they build with their clients. They offer more than advice. They serve as a thought partner who helps address problems and provides the capacity and skills to execute them. SetPoint helps ensure messages are compelling, strategies are executed professionally, and goals are achieved.

It’s also important to note that SetPoint is a values-driven company. We only work with nonprofit organizations and some government agencies that work to improve communities and people’s lives. While most of our work is in Montana, we also have current and past clients in Washington, New Jersey, New Mexico, Arizona, Washington, D.C., and Wyoming.

Description of SetPoint Public Relations and Marketing

Marketing and communications, a dynamic duo. At SetPoint, we bring experience and strategy to both. A public relations leader who can span advocacy and crisis. A marketing expert who can build brands and deliver ROI. Both dedicated to making a difference in the communities and states we serve. Offering more than advice, always ready to step in and get to work. We are two sisters pairing up to help organizations do good, even better. (Oh, and we are both UM graduates.)

Tara Jensen, having been in her clients’ shoes, empathizes with the challenges of needing a communications plan while working with limited budgets and resources. She knows that even organizations with dedicated communications staff find themselves caught up in the day-to-day tasks, leaving little room to think, write, and strategize.

For nearly 20 years, she has guided organizations and mentored individuals in long-term communications planning, media relations, narrative development, advocacy campaigns, and crisis or transition management. She cares deeply about the organizations and businesses that improve people’s lives in their communities.

Tia Metzer is a master at balancing creativity with attention to detail. She is an analyzer and innovator who can keep all project details in check while bringing a fresh, creative perspective. Her ability to navigate the ever-changing media landscape and see a project through from inception to execution to evaluation instills confidence in her clients.

Fluent in all things brand, from design efficacy to audience targeting to client relations. Tia has 20 years of industry experience, spanning nonprofit, government, tourism, and retail sectors. She can successfully execute marketing plans and targeted media strategies for a diverse range of clients, maximizing budgets and achieving key objectives.